Tips to find your coaching education

How to find the right coaching education

On CoachDb you will find a premium selection of over 400 educational providers for Business Coaching. Below you will find helpful tips on how to choose the right training and program for your individual concerns.

The search and selection process

Participating in a professional coaching education means an investment of several thousand euros. Therefore, as little as possible should be left to chance when choosing the right offer. Sufficient time should be planned for the selection process so that the offers can be compared with each other.

In principle, it is not possible to give a general recommendation for a specific coaching education. The quality of a training depends on various factors and must be seen in the context of a participant's prior knowledge as well as his or her individual skills, preferences and goals. For example: A coaching training that is very helpful for business economists may be less interesting for psychologists (and vice versa). There cannot be "the" best coaching education. However, our database can provide an overview that helps you making a decision.

Tips on choosing the right coaching education

1. Compare several offers

It is not advisable to book the first available training or education just because it is nearby or inexpensive. Take your time to compare multiple offerings and providers. It is only when comparing different programs that the differences become clear. 

2. Submit a search request

Submitting a search request is free, anonymous and non-binding. A search request on CoachDb has the advantage that it can remain until a suitable offer has been found, instead of having to repeat your request to several providers in a time-consuming manner. This way, you can compare the incoming offers to one another and select the most suitable one. 

3. Ask your colleagues and acquaintances

Often times acquaintances, friends, colleagues etc. can offer reliable guidance based on their experiences and recommendations. 

4. Conduct preliminary talks

The content of the coaching education can be explained in a preliminary interview, which should usually be free of charge. In addition, it makes sense to request written concepts and offers and to compare them.

5. Ask about qualifications

It is advisable to find out about the qualifications of the providers in advance. The purpose of checking is to find out which trainings and further educations qualify them to teach others.

6. Check their priorities

Different coaching educations have different priorities. These should match the intentions and backgrounds of the participants or at least complement them. Detailed descriptions of the contents and methods as well as the providers' background help to select the most suitable coaching education for you. Good coaching institutes also point out other educational providers if their program is not suitable for a specific concern.

7. Critical questioning

General claims and empty phrases (e.g. "improvement of communication skills", "development of social skills", "professional handling of problems") are dubious. On the other hand, facts, e.g. how long the institute has existed, which references can be given, whether there are own publications (books, articles, etc.), provide reliable information about the potential of the education provider.

8. Extra costs

In addition to the costs of the coaching education, extra costs (e.g. for travel, accommodation, food, material costs, etc.) and, if applicable, sales tax must also be taken into account.

9. Calculate the expenditure of time

Attention must be paid to the entire duration of the education. It is advisable to obtain written confirmation of this. Incorrect planning causes expensive downtime and additional costs.

10. No replacement for therapy

Coaching education is not a training course in psychotherapy. Serious psychological problems, addictions or disorders are not the field of a coach, but require medical and/or psychotherapeutic treatment. Accordingly, the focus of coaching educations should always be within the professional context.

11. Avoid blenders and barkers

The methods of a coaching education should be presented in an easily understandable manner. Serious educational providers for Business Coaching - same goes for professional coaches - work transparently and do not manipulate the participants. Providers who advertise their seminars and courses with exuberant enthusiasm should be viewed with skepticism. Serious providers seldomly show "screeching" behavior or boast superlatives.

12. Trust your instincts

In order to get to know the educators, it is helpful to book a trial seminar. A training should only be carried out if there is a positive basic attitude between the educator and the participant. Pay attention to the overall appearance and expression of the trainer. Your intuition and gut feeling are important sensors when weighing down whether an educator is the right one for you.

13. Dubious crash courses

Crash courses attempt to convey coaching knowledge quickly and compact. In individual cases this may be possible and useful. Nevertheless, in the context of coaching education, it is rather unusual to spend several weeks in a row in a larger group. Such an approach does not provide the opportunity to try out what you have learned in your own practice-relevant environment.

14. No toleration of incorrect behavior 

Serious providers expect their participants "in the worst case" (albeit correctly) to switch off their mobile phones (and here, too, exceptions are always possible). However, it is dubious to ask for personal papers, your watch, your mobile phone, etc.

15. Information on charlatans

Information on dubious offers or providers can be obtained, e.g., from consumer protection centers, chambers of industry and commerce or church representatives.

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